Wynn Tsang — Senior Digital Product Designer, Hong Kong

I turn complex business rules into clear user journeys, scalable design systems and developer-ready specifications. I work with product, engineering and client teams from discovery through delivery.

Hong Kong · Designing since 2016

I’m a Senior Product Designer with 10 years of design experience, including 5+ years leading enterprise product design at Accenture.

My background in visual design and digital art direction brings a strong sense of craft to complex product challenges.

More about me

Selected Work

Design systems / Localisation

Localisation & design system across markets

Design system / Research & testing

Optimising flight booking conversion & next-gen IBE architecture

Design systems / Web & app UX

Unifying multi-channel architecture across web & app

B2C & B2B / Operational UX

Designing driver bookings and airport operations workflows

What I do

I bring business goals, user needs and technical constraints together to design products that work for people and the teams behind them.

Enterprise UX Architecture

Complex Digital Products

Experience Strategy & Co-Creation

Design Systems & Documentation

Cross-Border Systems

Design Specifications & Developer Handoff

Why work with Wynn

Logic before decoration

Map roles, permissions, workflows and edge cases before defining the interface.

Visual craft with purpose

Use typography, hierarchy and layout to make complex products clear and build trust.

Design for delivery

Build Figma libraries with documented components, states and tokens for engineering handoff.

Make trade-offs explicit

Balance user needs with business priorities and technical limits, then explain the decision and its effect.

Design within technical constraints

Refine flows and reusable components as requirements evolve, while keeping the experience clear.

Partner with engineering

Resolve responsive behaviour, component states and token requirements with engineers before handoff.

Why work with Wynn

Logic before decoration

Map roles, permissions, workflows and edge cases before defining the interface.

Visual craft with purpose

Use typography, hierarchy and layout to make complex products clear and build trust.

Design for delivery

Build Figma libraries with documented components, states and tokens for engineering handoff.

Make trade-offs explicit

Balance user needs with business priorities and technical limits, then explain the decision and its effect.

Design within technical constraints

Refine flows and reusable components as requirements evolve, while keeping the experience clear.

Partner with engineering

Resolve responsive behaviour, component states and token requirements with engineers before handoff.

Experience

2021 — PresentSenior Digital Product DesignerAccenture Song

2020 — 2021Digital Art DirectorMediatropy

2019Digital Art DirectorIsobar

2018UX/UI DesignerSedgwick Richardson

2016 — 2017Digital DesignerIcicle Group

Have a complex product challenge or a role in mind?

I’d love to hear how I could contribute to your team.

Request portfolio PDF